African artists are living all over the world and working to build exposure, not only for themselves, but for the African art industry as a collective. Contemporary African art has only recently started to build its name and try to gain exposure. The stereotype of what the world thinks African art to be, however, is getting in the way of the Creative Revolutionist generation of the artists of today.
Wherever you find yourself in the world, as an African artist you deserve to be acknowledged and appreciated for your artworks. Your art deserves to be associated as true African art, with all its contemporary and modern themes. So, here’s what you need to do to gain exposure as an African artist and where Absolut can help you (and other emerging African artists) get it right.
Build an online presence
You aren’t relevant in the world if you don’t have online profiles in the form of personal websites, social media accounts and PR articles about your exhibitions. It also doesn’t help to have these things but be practically inactive with them. Online is how you build a global audience to follow your artistic journey, inform them where your next exhibitions will be and support the arts and cultural events you attend.
With an online presence, you have the platform to change the way people around the world think about art. You are able to challenge them on a daily basis through the simplest channel of an Instagram story. When you have these online profiles, you are also allowing your audience to speak on your behalf and spread your influence over into their inner circles. You can be tagged or linked to millions of different websites and grow your reach every day.
Without an online presence, you’ll struggle to promote yourself, your work and what you stand for as an African artist. In or out of Africa. The online world is a valuable community and a great way to connect with fellow African artists out there. Don’t underestimate the power of networking in the art industry. And celebrate the fact that another artist may choose to help you along the way. African artists need to stand united, after all.
Support fellow African artists
Another way to gain exposure is to join in on the One Source Live movement by Absolut and support your fellow African artists. On March 24, 2018, the Absolut One Source Live festival took place in Johannesburg and was a culmination of music, fashion and arts, contemporary-Africa style. Now, it’s too late to attend the event as it’s already past, but there are still ways in which you can support the movement.
If you want your art to be discovered, you’ll need to get by with a little help from your artist friends. You’ll also need the world to recognise contemporary African art as the new standard of African art. And that’s where Absolut comes in.
The Absolut One Source Live website campaign is a way in which you can change the way the world sees African art and where Africa is today. It’s as simple as visiting the website and clicking on your favourite picture of African art. There are quite a few to choose from but, luckily, you can click and vote as many times as you want. And the way it works is that the image you click on increases its ranks on the “African art images” Google search.
Use your talents to tell the new African story
The idea behind One Source Live is that Africa unites to promote the new African story as one source. There are so many creatives out there on the African continent who aren’t being recognised on the internet. As an African artist, you have the opportunity to use your talents and tell the new African story from wherever you are. One that will feature the artists of today and the influential messages those artists are trying to share with the world.
This is how you join the revolutionist movement that Absolut is trying to achieve. And this is how your exposure efforts will be received by the world. You have the ability to change the way African art is perceived by building your brand online and exposing your work to the digital audience.