When it comes to SEO, a lot of people talk a big game, and promise great results, but do they deliver?
This is the main concern today for hiring managers when it comes to going through resumes, and lists of potential candidates. How do you know if someone is a great fit for your particular job?
There are 3 main areas that a great SEO consultant needs to be able to execute on.
- Content Linking
The steak and potatoes of any article, video or any other form of media is the content. Quality content is what delivers. However many SEO consultants do not understand how to properly back linking and string together content. Properly executed SEO, will not only rank your website higher in Google’s algorithm, but will also keep the reader engaged on the site.
- Link Writing and Strategy
An SEO consultant who is great at their craft will have the ability to listen to what you are trying to achieve through your SEO campaign and develop a market strategy that fits with existing content without having to modify existing content too extensively.
- Keyword planning
This is where SEO thrives, without planning keywords, you are just throwing mud against the wall hoping it will stick. Properly executed and researched SEO market strategies set your site appart in the rankings of Google’s algorithm.
Make sure that you effectively communicate the key phrases that you are trying to deliver to your customers.
Professional qualities of a great SEO Consultant
Does the SEO consultant have a record of hitting their targets on time and delivering high quality content? An excellent SEO consultant will have raving reviews, and a body of work to reflect what they have done in the past. Do they consistently follow through with what they say are going to do?
Who have they worked for? If your potential hire has a list of contacts that are established in the industry, chances are they produce high quality work. No person stakes their personal reputation on a person that cannot deliver. And if they are liked with big names in the industries, chances are they are pretty decent at their job.
When you are choosing an SEO consultant look at their current portfolio. A digital portfolio is an example of the best of what they have produced this far. If the work is not up to your standards, or does not feel right, look elsewhere.
You cannot afford to hire someone who doesn’t have an established portfolio.
- Social Media
What does the consultants social media presence look like? The way people act online, especially on twitter, and Facebook, mimic a lot of their real life activity. You can get a good sense of who someone is based on the things they choose to share on social media.
Do a Google search and see what comes up in the search results. It is better to spend a little bit more time upfront to investigate what is like, than to waste time having to vet them through the hiring process.
The bottom line, do your research when it comes to selecting who you do business with. SEO consultants are expensive, and you want to make sure you make the right choice the first time.